Every small business owner knows that time and money are important assets. But how many consider the value of their intellectual property? How many small businesses even consider that they own any intellectual property?
Sadly, too few small business owners have ever consulted an attorney about their IP assets. Often as not, those that DO consider their IP as assets don't believe they can afford to work with expensive lawyers or to get involved in costly lawsuits. Yet, small businesses are most at risk from theft of these valuable elements. Where larger companies may be able to sustain the lost value of an asset, small businesses cannot.
The good news is that, most of the time, protecting intellectual property can be very cost-effective. Even lawyers' fees may seem surprisingly modest, especially when you consider what's at stake.