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Gordon Firemark receives Texas Star Award recognizing achievements and contributions to Entertainment Law.

Last week, I attended the UTCLE/Texas Entertainment & Sports Law Association's 33rd annual Entertainment Law Initiative.

On Thursday, I was honored to be recognized as the 2023 recipient of the Texas Entertainment and Sports Law association's Texas Star Award for achievements in and contributions to the field of Entertainment Law. Better still, I was thrilled that it was my friend, colleague and podcast co-host, Tamera H. Bennett, who presented me with the award.

Tamera H. Bennett presents Gordon Firemark with the Texas Star award for achievements and contributions to the field of Entertainment Law on November 9, 2023

Later that day, I presented a talk on True-Crime Podcasting: What Podcasters and Their Representatives Need to Know.

And on Friday, November 10, Tamera Bennett and I recorded the 162nd episode of Entertainment Law Update live before attendees at the conference.

Guarding Your Digital Presence: A Comprehensive Guide to Spotting and Protecting Against Deepfakes

As a lawyer deeply involved in the realms of digital content creation, podcasting, and media law, I understand the importance of safeguarding one's online identity and intellectual property. In this blog post, we're going to delve into the world of deepfakes – those eerily convincing digital manipulations that can pose a serious threat to both individuals and businesses. I'll guide you through the steps to spot and protect yourself from the ever-evolving deepfake landscape.

What Are Deepfakes?

Before we dive into protection strategies, it’s crucial to understand what deepfakes are. Deepfakes are synthetic media that use deep learning and artificial intelligence to manipulate or create digital content that appears incredibly real. This includes forged videos, audio recordings, and even text. Deepfakes can target anyone, from public figures to everyday individuals, making it essential to stay vigilant.

Recognizing Deepfakes

  1. Inconsistent Facial Expressions: Pay attention to facial expressions that don't match the context or emotion of the content.
  2. Unnatural Lip Sync: Deepfakes may struggle with accurate lip synchronization, leading to misaligned speech and lip movements.
  3. Blurry or Unusual Backgrounds: Look for discrepancies in the background or strange artifacts that don't fit the scene.
  4. Uncanny Valley Effect: Trust your instincts. If something feels off, it might be a deepfake.

Protecting Yourself

  1. Enable Two-Factor Authentication (2FA): Secure your online accounts with 2FA to prevent unauthorized access.
  2. Monitor Your Online Presence: Regularly search for your name online to identify and report any deepfake content.
  3. Watermark Your Content: If you create digital media, watermark it to establish authenticity.
  4. Educate Your Audience: As a content creator or podcaster, inform your audience about the existence of deepfakes and how to verify your content's authenticity.
  5. Work with Legal Professionals: Consider consulting legal experts to draft and enforce contracts that protect your intellectual property.

Reporting Deepfakes

  1. Social Media Platforms: Report deepfake content on social media platforms where it's found.
  2. Copyright Infringement: If the deepfake uses your content without permission, enforce your copyright through legal channels.
  3. Legal Action: In severe cases, consult with an attorney specializing in media law to take legal action against those responsible.

Stay Informed and Vigilant

In the age of deepfakes, it's crucial to be proactive in protecting your digital presence. As someone who offers online courses and workshops, you can empower your audience by providing them with the knowledge and tools to identify and combat deepfakes effectively. Remember, staying informed and vigilant is the first line of defense against this emerging digital threat.

By incorporating these strategies and educating yourself and your audience, you can navigate the digital landscape with confidence, knowing that you're taking the necessary steps to spot and protect against deepfakes effectively.

Firemark among Best Lawyers in America 8 years running.

For the eighth year in a row, Gordon Firemark has been selected by his peers for inclusion in The Best Lawyers in America for his work in Entertainment Law – Theater. “I’m grateful that my colleagues have again voted for me to receive this recognition. Helping Entertainment Professionals Realize Their Dream is my mission, and I’m proud to… Continue Reading

Why you’re getting so many Privacy Policy Update emails in June 2023

Why you’re getting so many Privacy Policy Update emails in June 2023

Have you noticed an influx of privacy policy update notices lately? Here’s why it’s happening now. California Privacy Law In November 2020, California passed the The California Privacy Rights Act (CPRA), a significant piece of legislation that has sparked waves of these changed privacy policy notices. What’s the CPRA? The CPRA builds upon the existing… Continue Reading

Influencers: Could You Be Liable for Trademark Infringement? California Court Says “Yes”

Social media influencers have become a powerful force in the marketing world. With millions of followers, they can reach a large and targeted audience for brands of all sizes. However, this type of marketing comes with some risks, including potential liability for trademark infringement. In a recent case, a California court ruled that model and… Continue Reading

Jack Daniel’s Flushes Out Poop-Themed Dog Toy in Trademark Battle

JACK DANIEL’S PROPERTIES, INC. v. VIP PRODUCTS LLC USSC Case no. 22-148 Decided June 8, 2023 Jack Daniel’s has emerged victorious in its legal battle over a dog toy that parodied its iconic liquor bottle. Yesterday, the U.S. Supreme Court ruled in favor of the liquor maker, allowing it to revive its trademark lawsuit against… Continue Reading

Free Workshop June 5th  – Business & Legal Fundamentals for Podcast Growth & Profit

Free Workshop June 5th – Business & Legal Fundamentals for Podcast Growth & Profit

Are you looking to take your podcast to the next level? Do you want to learn more about the business and legal fundamentals necessary for podcast growth and profit? Look no further! I am excited to announce my free online workshop on Monday, June 5th, at 4pm Pacific, titled “Business & Legal Fundamentals for Podcast… Continue Reading

Supreme Court refuses to consider filmmaker’s appeal leaves content creators at risk

CLIENT ALERT: Price v. Garland. 45 F.4th 1059 (1st Cir. 2022) (cert Denied USSC No. 22-665. (2023)) In Price v. Garland, a documentary filmmaker named Gordon Price was charged with a misdemeanor for filming parts of a feature film on land administered by the National Park Service (NPS) without obtaining a permit and paying the… Continue Reading

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