In recent weeks, I’ve had a number of clients express their view that the current down economy means that they won’t be able to find investors to finance their films and/or shows. As a consequence, they’re sitting back, waiting things out.. not trying to make it happen.
Meanwhile, I’ve had others tell me that investors are good to go.
What’s really going on?
I think that folks looking for money from investors are operating from fear, uncertainty and doubt, and basing their expectations on the news of the economy as a whole. But I believe that the economic outlook for the entertainment industry is a bit less dire than that for other market segments.
Entertainment has historically performed reasonably well in weak economies. Audiences need the escape of good entertainment, and divert their discretionary spending dollars from the big-ticket expenses like overseas travel in favor of movies, sporting events, and domestic vacationing.
Meanwhile, the kinds of risk-tolerant investors who’ve traditionally financed indie films and theatre projects are, in many cases, STILL risk tolerant. In fact, following the second half of 2008 in which many of us saw our more conservative, “safe” investments in the stock markets drop precipitously, less risk-averse investors may view entertainment as a reasonably good bet, all things considered.
Ultimately, a good project will attract the money needed… it may involve tougher negotiations or more time, but I believe the funding is there for the right material.
So… go out and find the right material…
Agree? Disagree? Let’s have your comments.