On Broadway, Growing Diversity in Audience

Backstage.com has an interesting article drawn from information contained in the League's annual demographic report:

On Broadway, Growing Diversity in Audience: “Tourists account for approximately 65 percent of the 12.3 million tickets purchased for Broadway shows during the 2006-2007 season.”

The article also suggests that among theatergoers, 26 percent of tickets were purchased by non-Caucasians, higher than ever before. Average age was around 41, just a bit younger than in the past. On average, typical theatergoers attended 5-7 shows.

(Via BackStage – Daily News.)

(Also reported in NYT > Theater. and Variety.com.)